Getting your mindset right is the #1 thing you have to conquer if you want to succeed in Facebook ads. As the popular saying goes, “You are your worst enemy and best asset.”
From serving many agency clients and even students from all walks of life over the last 5 years, I can tell you that the best and most successful business owners are those with the right mindset and attitude, who have the right beliefs about paid social media ads.
3 Toxic Myths About Facebook Ads
It’s myth-busting time, my friend! Time to re-align your perspectives and make things right 🙂
Myth # 1: “I can get more sales online without learning how to use Facebook advertising properly.”
Starting right with Facebook ads has become harder now than ever. Some students come to me saying, “I haven’t even started running ads but I find that my advertising access has been restricted on Facebook.”
Most people think it’s as easy as clicking click clicking.
But in the last 3 years, a lot of new business owners saw the potential in Facebook ads, and they started without even learning the policies. Yes, they got profit, but most of them are struggling these days to get their ads approved because they didn’t bother learning how to start running ads in the right, ethical and sustainable way.
The truth is that it’s harder these days to make Facebook ads work. You click the boost button and don’t get the same results anymore. You copy someone else’s ad and get your ad account disabled the next day.
The ultimate truth is this: Facebook ads can be very profitable, BUT you need to play by the rules. Learn it and understand it. Guaranteed, you will never worry about losing advertising access moving forward.
Myth # 2: “You need to be a programmer-level expert in technology.”
This is SO not true.
You see, Facebook advertising is not easy, but once you get the hang of it, let’s say in 6 days, you will be able to see the pattern. There is a method… I have a system for making ads in less than 30 minutes.
Don’t get me wrong, you need to practice by running ads. That is the only way to mastery.
When we throw around alien terms like ROAS, Cost per Result, blah blah blah… People get intimidated.
The truth is that Facebook is simply a tool. The bottom line is (like most investments), that you have to make sure that the amount of money you spend on your ads is actually improving your revenue.
Spend 20,000 on ads… Then make 20,000. That’s a good return on investment.
In the same way, if you spend 20,000 and make 20,000 back, that’s a loss (considering the cost of goods sold, shipping, operational costs, etc.).
The moment you understand that Facebook advertising doesn’t need to be complicated and time-consuming, that’s when you find the pattern of planning the ads, creating the offer, and then publishing the ad.
I have personally had customers who don’t even have websites who still made it work, so I know that you can too!
Myth #3: Facebook Ads don’t work anymore.
I can totally understand why someone would believe this. I’ve been there myself, but I have seen time and again that it does work.
You know, I spend a lot of money on ads every month. I won’t even tell you how much. You’re going to think I am crazy.
When people say Facebook ads don’t work anymore, it is usually because on their first attempt, they didn’t get results.
Or even some people who profited from ads but were not able to upgrade their knowledge could say that Facebook ads don’t work anymore.
I think they gave up too early or were too lazy to adapt to the situation.
The truth is that there are frameworks and approaches for creating Facebook ads that never go out of date. Remember this: tactics will eventually stop working, but the strategy will never fail you.
I personally have campaigns that have been running for more than 1 year and never fail to bring profits to me and my clients.
Why is believing in these 3 myths problematic?
Because believing in these 3 myths about Facebook Ads will stop you from taking action—the right action. Your confidence is affected, you don’t seek guidance, and, subsequently, you don’t transform your business or even life as a result.
As someone who does Facebook advertising for a living, I have seen breakthrough after breakthrough, and I know that it is not difficult to grow a business by getting more sales online. People just don’t have the right guidance to succeed when it comes to Facebook ads.
Many people search for information online fruitlessly, and when that doesn’t work, they give up. I don’t want you to give up because I know you can do this!
How else would there be millions of business owners that profit from paid advertising if it was so hard? So they are all geniuses? No… They did it by learning the right way to run Facebook ads and through pure hard work!
So take heart. You can do this. Don’t doubt yourself for a second.
That’s all I have for today!
Rowil is the managing director of Reso Marketing Consulting LLC. An internet marketing company that specializes in growing business using Online Ads, Websites, Chatbots and Marketing Automation through consulting and done-for-you-services.
For more info, visit: https://rowilruelo.com/